Today, an increasing number of business owners are growing disenchanted with eBay as a marketing partner. Aside from the endless cost of insertion fees on top of store fees, eBay is making it harder for vendors to use the payment methods of their choice. In addition, consumers are becoming increasingly wary of eBay vendors for a number of reasons.
As pay-per-click and social marketing platforms become more efficient, many business owners are turning back to websites for marketing purposes. Consider that when you own your own website, you can put as many products and payment methods as you want on it. As long as you purchase sufficient bandwidth and hosting space, you can also use a wide range of promotional methods.
Unfortunately, when you use eBay stores, you cannot have a product on the network indefinitely. Instead, you must pay costly insertion fees, exorbitant commission fees, and monthly store fees that far exceed the most elaborate website hosting package cost. On top of that, you will have to use merchant tools that may not include the latest technologies. You may also be forced to use Paypal as one of your payment gateways even when your own local merchant account service would work better for you.
When you have your own website, you can also take advantage of many different kinds of marketing tools that are prohibited on Ebay. In particular, if you have a number of blogs, you can point them all to your website, and thus build a powerful backlink network. On the other hand, when you have an eBay store, the only one that really profits from all the backlinking is eBay and your competitors. Therefore, if you have an eBay store, or are considering signing on for one, it would be best to look for other marketing tools, and use eBay only as a last resort.