There are many things that you can do on your website that will make potential customers want to do business with your company or association. It is surprising how many people forget to do what is very obvious when it comes to the way they market their business online.
If you own a business website, it is a great idea to create a testimonials page and use real testimonials from satisfied clients who have experienced your products or services. If you can include a picture and name, it is even more effective, and obviously the more testimonials you have the better.
Try to strike a balance between images and text on every page. People do not like to read huge amounts of text on the web, so never have a long block of text that goes all the way across the page. Sprinkle some images on every page to make it more interesting visually for visitors to your website.
You should update your website regularly with things that are happening in your business or organization. The search engines like it, and it makes people want to come back regularly. You can also create and constantly update a links page that you think will interest your visitors. It has the added benefit of asking people whom you link to do the same, which helps your search engine optimization.
You should definitely have an FAQ (frequently asked questions) page on your website so that people can find answers to the most commonly asked questions. This may include things such as your hours of business, your address, directions to your business and more.
Offering a money back guarantee to your customers for your products or services inspires confidence in potential buyers. It shows them that you have faith in your offering and that if they are not totally happy they can get their money back. Most people never actually ask for their money back, even if they are unsatisfied, but the offer makes people take you more seriously.
It may sound obvious but many people forget to make it easy for their clients to reach them. Make sure that your contact information is on your website and easy to find. A phone number on the home page is recommended and especially a toll free number. A phone number on the home page (even if it is on the contact page) also shows customers you are there to answer questions if they need you. Make sure you have a professional sounding voice mail if you are not there to answer the phone yourself.
Have you won any awards or do you have any special certifications? Be sure to put all this information on your website. It inspires confidence and shows that you are an expert in your field. You should also include any kind of associations that you belong to such as the Better Business Bureau or associations relevant to your business or organization.
Do you have something that makes your product or service stand apart from your competitors? Try and find what that is and tell your customers about it. All successful businesses have a unique selling proposition and your website is a great place to tell your customers all about it.
Be sure to put your website address on everything. This includes your business cards, letterhead, and literature. Even if people do not visit your website, having one in this day and age is a necessity and shows people you are a modern organization. If you have literature, you should also scan this content and put it on your website. This information can be quickly and easily updated when your products or services change unlike printed literature.
It is a good idea to get people’s contact information through your website so that you can contact them at a later date to make special offers or tell them important things that have changed in your business or on your website.
In general, it is important to have interesting content that relates to your business or association on your website because it is important to your audience and has the added benefit of making your website search engine friendly.